Email marketing has been a nightmare for every marketer as there cannot be any specific template for everyone to follow. Formats and the way of having your e-mail marketing campaign merely depends upon your audience.
To find out the right design and structure there are many major tests like split testing by which audience are separated from your mailing list and different varieties of mail are sent. Based on their feedback, best one is selected. There are few other tests which are small and really found effective in grooming your mail in the expected and attractive way to your subscribers.
Start has to be right in your mail
As the subject start face of your mail, you can make your subscriber feel personal by adding the receiver's firs name in the subject area. You can add the names and track whether it was well accepted by your recipient with their open rates.
If you are promoting more professional business via e-mail marketing, most of the receivers would expect their company name to be mentioned in the subject area. Also, the subject content must be self-explanatory about the mail below and is a dicey to decide the right words to put up.
It is suggested to add your name and your company's name in from field or the CEO's name so as to make sure the receiver to open the mail and check. But test which combination works best either only name, only company name or mix of both.
The impact has to be studied based on the reaction from your audience as it is a critical space. Being an e-mail marketer, do not use personal mail ids.
Try to be modest and more professional by keeping a proper mail id for mailing your subscribers or receivers. To keep all this professional you need to choose the right email autoresponder service.
Aweber is a good one in this direction. Make sure you read my honest review of Aweber if you are planning to go for it.
Body or content approach
As far as the body of the mail is concerned, mostly experienced guys send both html and text form in the mail in order to avoid rendering errors. But, there are reports stating that customers prefer text based mail rather than those fancy htmls.
You have to categorize the priorities of the audience with their reaction to text and html. You can try adding images such as the product's overview.
Again, the position and the necessity of the image have to be appropriate as it can bore your audience if they think it's unnecessary. Addition of social media based marketing though a good addition to your template, it must not intervene too much in your mail.
The tone you have to use is not fixed. It should be either professional or natural or one to one conversational based on the feedback from your recipients. Addition of certain words like "Free" can really boost the visitor rate for your product.
You have to play some experiments with few set of words that your recipients will be interested in. It will be really interesting for you to find out how the recipients react to your call to action.
Call to action can be an image, a coloured button or plain text. Try out various combinations and colours to shortlist the right one you will need.
The recipient can be made comfortable by using his name in the body of the mail. Beware that some recipient's really do not care about adding their name where some can neglect it as fake.
End at the right direction
Make sure that the mail neither too long nor too short. Some people would be interested to read only the core points where others may like to read it in poetic way.
You have to test by sending various styles and fix your style based on the recipient's response. It is now-a-days common to add call to action as your P.S. and their effect has to be keenly tested as it calls the recipients for further discussion.
Test and track the right time to send your mail. You can track the appropriate day of the week your recipient's open their mail and the right golden time they would like to receive your mail. Try these few experiments within your mailing list and find out yourself a good template with necessary, adequate and at the same time attractive information.
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