Why use Email Marketing? Does it really help your business rank in search engines or gain more profit through it? How do you formulate a successful email marketing campaign?
Online business owners use email marketing to push their products and services through the Internet or use them for updating and pushing the envelope to their own customers. There are a lot of ways on how to formulate a successful campaign, but most entrepreneurs find it hard to create one.
Read on as I enumerate the steps and methods on how to create a successful email marketing campaign:
Gather email contacts - even if you have a great campaign, but when you don't have an enough supply of email address/contacts, then consider your campaign a failure. Where do we get email contacts? Aside from the ones that you get from opt-ins, you could purchase email databases from reliable resources.
Demographics - make sure that the email addresses that you are using are your specific target market.
Email Phases - create emails with a process, this includes; initial email (introductory/congratulatory), news and updates, promotions, retainer emails, then encourage feedback or replies from your contacts.
Correctness/Conciseness - almost 90% of online clients are not readers, make your email concise, direct to the point, correct, and informative. Don't leave them hanging, always give links, examples, videos and pictures.
Use automated email software - what better way to use email marketing, is by the use of automated responders. You can schedule every email to be sent, and automate replies, but be sure to customize your submission.
Promote Discounts/Freebies/Sales - clients love to look at discounted products, coupons that they could use, and freebies that they could get aside from the item that they purchases. By doing this, you can build up a database of returning customers to your website.
E-mails may also be used to reconnect with regular customers who were once active but for some reason has been inactive for a specific period. It is essential for relevant messages to be sent in a timely manner in order to entice your customer to actively purchase your products or services again. You can't send an email inviting customers to take advantage of an offer that has no expiration because shoppers will not feel the need to immediately make the purchase.
Fill up your email contacts and reap the benefits of creating an effective email marketing campaign.
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